What is a Good Marketing Mix?

The term marketing mix was coined sometime during the 1950s by the American Marketing Association. It was created to describe how marketers and business people make decisions that affect how they successfully execute their marketing plans. The term remains relevant even up to today because there has been a consistent change in various aspects of marketing, such as a change in technology, also the development of several ways in which a particular product can be marketed. A good marketing mix should involve a combination of both online and offline factors that affect how a company markets its products or services.

When you talk in terms of online factors that might affect your business, SEO marketing is a very crucial factor. Carrying out a proper SEO marketing will ensure that you get to the right clients and customers and sometimes for free. online advertising is the most convenient way to get your business out to the world, while you might sit on your couch watching TV. That is the level of comfort that online advertising brings to. You may be new to internet marketing, and therefore you may not know how things work, that does not mean you will not give your business the boost it needs. You can hire online marketing companies that will take charge of all your online advertising through proper SEO marketing.

We are in an age where everything business has gone digital. therefore, if you own a business, creating awareness of the larger community through online advertising should be a marketing strategy to really consider.

The Four Basic Aspects of a Marketing Mix

Every marketing strategy whether it is online advertising or offline advertising; which is very rare these days, must have four major aspects. And they include the price, type of product, method of promotion, and place.

• ·         Price

when setting up a price for a specific product or service, you have to bear in mind the customer’s notion about the product in terms of what they think of the quality and value. The price of any product has a profound effect on the successful marketing of that product or service. For example, a lower price means that you will have more customers who will be willing to buy, on the other hand, the price should not be too low because you still have to maximize profit so that you can remain in business.

• ·         Product

as a marketer, you have to consider the shelf life of your product, also you have to think ahead and to recognize whatever challenge that may come up once your product gets to the final consumer.

• ·         Promotion

The promotion of businesses is the most crucial aspect of any business because it is one thing to have something to sell and entirely a different thing to get people who may want to buy.  You have to advertise your business and the best way to do this is to go online. SEO marketing is a great strategy in any internet advertising because you would require specific keywords to help you drive the right traffic. You may have traffic as soon as you get online, but if you do not drive enough of the relevant traffic through specific keywords targeting, you will not make satisfying sales. That is where the services of SEO marketing experts come in, you may need to pay a little sum for this, but in the end, the benefit will outweigh any cost.

• ·         Place

As it implies, the place is the distribution center on land from where your products or services can be distributed to where they are needed.