SEM (Search Engine Marketing)

Search Engine Marketing also known as SEM involves all the actions taken to improve on the number of useful traffic that visits your website, this is mostly done with the mindset of ranking higher on search engines. There are two different processes that make up a traditional Search Engine Marketing: pay-per-click advertising and Search Engine Optimization; which are also regarded as an organic source of traffic. Pay-per-click advertising, on the other hand, can also be regarded as cost-per-click. Since the inception of Search Engine Marketing, it has evolved, and its field is constantly changing and expanding, with new developments that seem to be coming on a constant basis. Such development includes:

Google AdWords (Google Ads)

Google AdWords has a user-friendly interface that allows you to carry out placement advertising. This means pay-per-click advertising is still able to advertise on every aspect of the internet, it is not just tied to search engines.

Introduction to Search Engine Marketing (SEM)

Social Media Marketing

Social Media Marketing is regarded as an aspect of SEM. It involves the use of social media platforms such as Facebook, YouTube, and Twitter in advertising. Search fields are incorporated in these platforms and they are able to effectively pass links from one site to another which ultimately leads to what is regarded as authority sites. All you have to do as a webmaster is to ensure that you place the appropriate links in the appropriate places on these social media platforms. Social media platforms have the capacity to increase a website’s influence on the search engine results. Social media marketing is a fast-growing aspect of online marketing.

Integrated vertical search

The Universal Search of Google is unarguably the best known Integrated Vertical Search. It has a search system that is smarter than almost all other search engines. This is the ability to bring various kinds of results in SERPs. Such results include relevant contents related to the search as well as the images and videos and even news that are related to that particular search. At the first time of introducing this concept, it became pertinent to optimize every web content because they all were shown on Search Engine Result Pages.

Do People Still Need Keyword Is SEM?

As long as Search Engine Marketing is concerned keyword is the lifeblood because even in pay-per-click advertising, one still needs certain keywords to drive relevant traffic to specific pages.

Therefore, you need to have a deep knowledge of proper keyword research in order to have some sort of success in your online marketing campaigns. If you fail to do keyword targeting, you will only succeed in driving irrelevant traffic to your business.

For example, maybe you are a contractor who builds new houses for people in California and you want to get that service online and create awareness. Though it may necessarily not be through pay-per-click advertising, you need to have targeted keywords to advertise such a service. You may want to rank for a keyword like “new home builder” which seems right to you. But when you do proper keyword research, you find out that what people are searching for is “home contractors in California”. If you fail to rank for this keyword, you might be left out of service.