SEO (Search Engine Optimization)

What is SEO (Search Engine Optimization)?

You may have heard the word; Search Engine Optimization before, but you probably may not be aware of what it really means. Search Engine Optimization is one of the SEO marketing strategies that involve the process of increasing the specific keywords a website needs, by way of improving and meeting up with the current algorithm.

How does Search Engine Optimization work in SEO Marketing?

Search Engines such as Google, Binge, or Yahoo rank websites on their search results on the basis of authority and how relevant the content is.

Search engine optimization has to with all the processes that are carried out to ensure that a website is easily accessible by the relevant search engines.

When it has to do with Googles search engines, there are a lot of criteria involved in the rating of websites. These criteria are used to analyze web pages. A reputable or established website that links to another website indicates strongly to Google that these websites may be of utmost importance to some of its users, hence it has the authority and can be made to appear in search results.

How to carry out Search Engine Optimization

Like as mentioned earlier, Search Engine Optimization is a crucial aspect of SEO marketing, it involves two very distinct processes. On-site SEO on one hand and Off-site SEO on the other hand. These terms are very straightforward terms, they are very easy to understand given the fact that it separates the SEO done right on the website and the one done right off the website. However, we will look at these two terms critically in a later paragraph.

SEO marketing activities require professionalism and some kind of experience that will give you the foresight to know when things might have a drastic change later one. However, depending on the level you are in your SEO marketing, the skills required differs. But with constant practice you can learn to be at the topmost level, sweeping everyone off their feet and taking over the market.

·       On-site SEO

On-site SEO has to do with all the SEO marketing activities that are done on a website in order to enhance the visibility of the site organically. This entails optimizing the content to enhance relevancy and easy access to the business.

Some of The Basic Methods Used to Carry Out On-Site SEO Are:

·       Technical Audits

this is done to make sure that the website in question can be indexed properly, and to be sure that every aspect of the website is free of any form of errors.

Keyword Research: This ensures a proper analysis of specific words that Google can easily use to locate your website when a user inputs such words in the search bar.

On-site Optimization: to have a successful SEO marketing, your website must be well structured. The structuring will be in terms of proper on-page alignment, easy internal navigation, the usefulness of content. Certain areas must be prioritized, and certain key terms must be targeted.

·       Off-site SEO

When you talk about off-site SEO, you are referring to all those activities which are done outside the website to enhance visibility organically. Sometimes, off-site SEO is also called link building. It seeks to find more links to other websites of great repute as this is used by search engines to pass a vote of authority and trust.