It is believed
that when your contents are not optimized for SEO, they could be lost on search
engine result pages. And the traffic to these websites could be zero. On the
hand, you may rank well if you have well-optimized content. That is why you
need to maintain a proper relationship between search engine optimization and
quality written content, for effective SEO marketing.
Below Are 5 SEO Writing Tips to Give You Great Content and Improve Your SEO Marketing Efforts
·
Think of The Potential Audience First
This tip for SEO writing came tops for a reason. It seems very easy to write great content,
especially when you have a specific keyword that you are working with. But in
search optimization, every content you write must be targeted, that is to say,
it must appeal to the desires of the audience in question. It must also answer
the specific questions put forward by your specific audience. Your content
should be to provide solutions to some specific problems.
·
Keep Your Contents in One Subfolder
Your websites
need good traffic to grow, and good traffic comes with great content. If you
run a service website or website that sells certain products, it is necessary
to have all your great blog articles in one category. For example, all your
articles on the website may be found on www.me.com/blog. However, this must be
hosted separately in a subfolder.
·
Use Catchy Titles for Your Content
It does not take
a long text to make an impression, all it takes is a catchy title. However,
this is not usually the case in Search engine optimization and SEO marketing.
In search engine optimization most especially, the search engines recognize
long-form articles as being more authoritative, hence it gets shown easily in
search engines. Bottom line is, regardless of the length of your article, it
should have a catchy and impressive title to, first of all, attract the
attention of your audience. You can use interesting and rich keywords to make
your headlines more appealing.
·
Use Phrases That Are Keyword-Rich
To write great
content for a better Search engine optimization, you must endeavor to use
phrases that are keyword-rich. These phrases should not only be in your titles
but they should also be in the body of your content, this will tell your
readers and the search engines exactly what the content is all about, and you
would have driven home your point at a glance. However, you must take care, not
to overuse keywords. Keyword stuffing is a punishable offense in search engine
optimization, getting penalized hinders your SEO marketing progress. Rather you should use keywords with care,
find out the percentage of keywords that are necessary for the length of your
article.
·
Create Well-Structured Posts
One thing is to
have great content on your website, and another thing to get those contents
organized. No matter how short or long an article might be, if you do not break
it up into separate paragraphs, readers will find it very difficult to read.
Also, ensure you use the appropriate tags such as H1 and H2 tags, for titles
and subheadings respectively, this will ensure that your SEO marketing effort
is enhanced.
