How to Do Keyword Research? Well, if you are
a webmaster who is into SEO marketing or online advertising, then you certainly
need to know how to do proper keyword research to help your business grow. The
need for keyword research is the same in every online endeavor, it is how you
do your keyword research that constantly needs some form of modification.
Before we go further in this article, let us find out what keyword research
really means.
What Exactly Does Keyword Research Mean?
Keyword research
involves a comprehensive process by which people use certain key terms to find
out the actual or related terms that people search for on search engine. If you
run a website, it is necessary to have some form of knowledge on how to find
certain key terms that will help the search engines to identify your content
and make it appear on the Search Engine Result Page. Having a proper knowledge
on how to do keyword research will also help you to carry out a proper SEO
marketing for effective online advertising that will yield a return on
investment within a short while.
In this article,
I am going to reveal a basic keyword research process that is very easy to
follow to have a targeted keyword for a proper page ranking.
It is also very
vital for you to give a serious consideration regarding site appearance on the
Search Result Pages.
There Are About Four Basic Steps You Can Take to Do Keyword Research
·
Think Creatively
·
Select the most
useful keywords as it relates to your business
·
Find out the
source and number of traffic, and the competition from others
·
Find related
keywords to help you back up and refine your target keywords.
1. Think Creatively About the Potential Keywords
The very first
thing you must do in any keyword research process is to think creatively and
brainstorm the necessary key terms as they relate to the business you are
selling. Many people who are into online advertising and marketing miss this
very crucial step to having a successful website. Instead of getting two to
three keywords and start researching, you should have a long range of keywords
that are related to your business or the process you want to sell.
2. Select the Most Useful Keywords as It Relates
to Your Business
Having thought
creatively and gathered a long list of keywords in your SEO marketing bid, at
this point you have to select the most important ones that serve your purpose.
To do this successfully, you would have to put yourself in the place of the
buyer, you have to ask: If you were the buyer of this product, what can I
possibly type into the search engines to get the result that I want. Answering
this question correctly will help you to make the right decisions.
3. Find Out the Source and Level of Traffic,
And the Competition from Others
SEO marketing is
a very delicate aspect of online advertising and few do this well. That is
notwithstanding, certain keywords are more competitive than others, and if want
to grow in your online advertising bid, you have to avoid some head terms that
are most competitive. Take for instance your keyword is "laptop" when
a potential buyer type in the word several irrelevant information will pop up
and your page may not appear. You might think about narrowing that search to be
more specific like the sale of laptops in Phoenix Arizona. That sounds a bit
more focused.
4. Find Related Keywords to Help You Back Up
and Refine Your Target Keywords
Since the
algorithm of Google has become very stringent, a webmaster who does proper SEO
marketing rank tops in search result pages. Ranking best depends on your
ability to find related keywords that people will usually search for. One
search leading to the next and all linking to your site.
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